Etsy 2024
There are 4.4 million active Etsy sellers. The ones running real businesses, not hobby shops, are an underserved market for B2B products.
If you sell shipping solutions, inventory tools, marketing services, or business education to e-commerce sellers, Etsy's active seller base is massive and almost completely untapped by B2B outreach.
The problem
4.4 million is a staggering number, and most of them are not your customer. The hobbyist who sells 3 candles a month doesn't need your inventory management software. The challenge is identifying the professional Etsy sellers, the ones doing $1K+/month, and reaching them.
These sellers are scattered across every product category, and Etsy doesn't make their contact information public. They hang out in Etsy seller forums, Facebook groups, and YouTube comment sections. They're used to being sold to by Etsy itself (Etsy Ads, shipping labels, promotional tools) but they rarely hear from third-party vendors directly.
A well-crafted email that addresses their specific pain (shipping costs, photography quality, listing optimization, tax compliance) lands differently than another Instagram ad for a generic business tool.
Who's in this list
- Active Etsy sellers with verified business or contact emails
- Filtered for revenue signals: shop age, review count, listing volume
- Product category segmentation where available
- US-based sellers only
- Excludes dormant shops and minimal-activity accounts
How it works
- 1
Tell us about your product or service
What you sell and which Etsy sellers would get the most value from it.
- 2
We build your list
Active Etsy sellers with verified emails, filtered by shop maturity and category.
- 3
Approve the campaign copy
You see every email. Nothing sends without your say-so.
- 4
Emails go from your address
Paced individually. Looks like a personal email, not a campaign.
- 5
We sort replies
Interested sellers surface. Noise handled.
Who uses this
A shipping solution provider targeting Etsy sellers spending over $200/month on USPS. They filtered for sellers with 500+ reviews (a volume proxy) to find shops where shipping cost optimization would have real impact.
A product photography service targeting handmade goods sellers. They filtered for shops with original (non-stock) photos that were below professional quality, a visual signal that the seller was doing well enough to invest in better imagery.
See how many active etsy sellers are in your market.
Free to start. See the number before you spend a dollar.